Our process

How a brand project runs, from first call to finished system

No mystery and no long lock-in. Here is exactly what happens when you work with the EmergingAds brand and content team.

1. Discovery callWe look at your ads, your site and your customers' words, and tell you honestly whether branding is the thing holding you back.
2. Strategy workshopPositioning, audience, proof points and the one idea the brand will own. You leave with a written strategy, not a mood board.
3. Identity and voiceLogo system, colour, type, photography direction and a tone of voice guide, all tested against real ad placements.
4. Content systemTemplates, a content calendar and the first batch of creative, built so your team or ours can keep shipping without losing the look.
5. Launch and measureWe roll it into your ads and pages, then compare click-through and conversion against the old creative so you can see the return.

Most projects take four to six weeks from workshop to finished guidelines.